Concept I
Making math more tactile. This concept represents the fundamental structure of all fabrics. Textile design demands mathematical proficiency and a keen sense of aesthetics. This logo is based on the precise grid of the “weave draft” used in textile production. Its minimalist austerity is balanced with a warm color palette and embroidered treatment - just like your coziest blanket!
Fabric Apartments
Role: Creative Direction, Art Direction, Concept Development
