Meet Your Herbs 2.0

Pioneering Transparency. Gaia Herbs set an industry standard by providing unparalleled traceability for their supplements. However, it worked too well! The site instilled trust, but was a virtual cul-de-sac that didn’t give customers a reason to return. This makeover went beyond scientific analyses—including an immersive interface and ever-evolving content—to highlight the people, places, and products of the brand.