The Greenhouse
Waste not, want not. As tradeshow booths grew larger, more synthetic, and increasingly wasteful, we opted to go low-fidelity. This “slice of the farm” reminded industry colleagues of their roots. It was an actual greenhouse with real living plants. All furniture and fittings were repurposed or recycled. The handmade butterflies traveled to far corners of the show on the shoulders of willing visitors.
Herb Pharm
Role: Concept Development, Creative Direction, Event Production
